Orientalism And The Depiction Of Arabs Through Media Media Essay

Orientalism And The Depiction Of Arabs Through Media Media Essay I am half Egyptian, but was raised in a non-Arab society; therefore I can relate personal experiences into the concept of Orientalism. I connect to the Arab culture, in this case the other, but since I grew up in a Western society, I also express outlooks molded by this environment. Upon visiting Egypt for three weeks in 2001, I was able to contrast the two portrayals and create my own image of Arabs through direct observations. My paper will approach orientalism, specifically dealing with Middle Eastern people, and how the media has altered the Western image of the orient to exaggerate Arabs as a villainous race. Through political speeches, movies, cartoons, video games and news reports in the media, orientalism in the Western world, primarily being the Americas along with Europe, falsifies the Arab image and validates the barbarically threatening notions seen within Western societies. When asked to define an Arab person, people immediately bring forth a specific sketch. It is where these specific images come from that anti-Arab racism and, in this case, orientalism exist. Orientalism is defined as a framework that includes symbols, signs, language, and images to depict the East, and determine how they act differently than the West (Glyn, Meth and Wilis 2009). In othering the Arab population, Orientalists [have] created a stereotype image of the [Middle] East in order to better manage it (Salaita 2006: 248). This categorizes the Western culture as normal, above the abnormal Arab culture which, according to the orient, is habitually in need of being helped. Orientalism unreasonably brings millions of individuals together in one simplified image to which it is wrongly assumed applies to all people of the Arab race. Although I was able to visit an Arab country and note characteristics first hand, orientalism first began through images which were in no way based off of immediate observation, but through the fabricated representations told by others. Without various media sources widely available in the fifteenth and sixteenth centuries, the portrayal of the Arab race developed through European artists and travel writers who conjured ideas and fabricated art with their thoughts of what the people represented (Glyn, Meth and Wilis 2009). Many never witnessed the culture first-hand and worked predominantly off imagination and exaggeration of learned details (Sut 1998). Embellished characteristics that have been inherited in the West through time to represent Arabs include seeing them as: highly sexualized, mysterious, evil spirited, thieving, terroristic, exotic, needy and untrustworthy (Earp and Jhally 2006). This distorted image has been growing in peoples perception ever since the early paintings , and has only strengthened with new forms of media being introduced in the world. Images and media now reach the Western people with increased frequency and efficiency, thus allowing no chance for the dated depictions to dissolve. Edward Said, who is famous for his studies with orientalism, claims the barbaric Arab image is timeless as it was created outside of history. It is eternal as the images created within the colonial era are those same portraits we see today (Glyn, Meth and Wilis 2009). Presently, these colonial images are constantly reinforced through numerous media sources, whilst viewers in society subconsciously take in the commercialized image without question. Moving into the media, the government in the West is an institution that holds the highest power to directly influence the lives of individuals, controlling and deciding what the ideas and images of Arabs their citizens are accustomed to believe in and trust. Political elites thus hold the responsibility in transmitting international issues so that the public may stand informed about what is happening half way across the world. As demonstrated with the Bush-Era and his view on Arabs post September 11th, the United States took to their presidents speeches on the entire Arab race and allowed the media to form their ideas for them. In 2006 George Bush stated, We face an enemy that has an ideology. They believe things. The best way to describe their ideology is to relate to you the fact that they think the opposite of what we think(Kumar 2010: 259). He then later said: Since the horror of 9/11, weve learned a great deal about the enemy. And we have learned that their [the Arabs] goal is to build a radical Islamic empire where women are prisoners in their homes, men are beaten for missing prayer meetings, and terrorists have a safe haven to plan and launch attacks on America and other civilized nations. (Kumar 2010: 260). Bushs remarks are only one example of how a political speech can falsely characterize Arabs and cause countless societies to use the skewed form of media as their source for learning about the other. The media is controlled by the most influential people who can successfully impose specific ideas on those willing to accept them as truth (Sut 1998). In stating the Arab race as a whole to be the enemy, millions of ordinary Arab individuals have their lives, which do resemble Western lives in many senses, being distorted within the Western image. Pinning every single Arab as the enemy is unrealistic and robs the larger part of the race, which is trusting and simply living an average life with no intent of harming the West, of ever being respected. Furthermore, politics is connected to Hollywood as the two rely on one another to formulate images pushed into societies. Therefore Hollywood cinema incorporates Arabs into productions where they are not needed and of no help to the stories. As American producers are the power holders in the movie industry, it is in their authority to determine how the Arab image is intentionally warped and presented (Earp and Jhally 2006). Over three hundred movies today, or 25% of the film industry, demean Arabs with racial slurs and static characters, usually added solely for comic relief or to bring a barbaric presence (ibid). The seemingly innocent Disney shows through the classic Aladdin, stereotypes of those with Arabic decent. With a song in the film it is said that the Middle East is a place where they cut off your ears, if they dont like your face, its barbaric, but hey its home. The video influences young children to grow up with preset images of an Arab who is purely violent and malicious , based off the Arab characters numerous evil actions. Another example of the distorted image is in the Gladiator, where slave traders were, for no reason, Arabs (ibid); In True Lies Arabs were made out as incompetent (ibid); Never Say Never and Jewel of the Nile both show Arabs as prominently imprisoning and oppressing women (Shaheen 2000); Navy Seals justifies the tang and bang of Arabs; and 24 justifies the torture of innocent people because of the idea that Arabs are suspicious and dangerous despite the fact they live in an American community (Earp and Jhally 2006). Film after film, Arabs are robbed of their humanity, yet the repetition in these Western created films recycles the images to the point where the stereotype is transparent and the depictions are expected. In reality, however, many Arab women work outside the home, men are in trusted occupations, families are not secretive and violence is not tolerated (Salaita 2006). The consistent images in the media refuse to show Arabs in the previously mentioned positive light, and thus with never seeing favourable images in the media, the public is hesitant to believe such characteristics are true. Falling in close line with the original European portraits of the other, cartoons today are a form of media where the Arab origin is vastly exaggerated and exploited through harmful humour. One controversial cartoon was published in a Danish newspaper, Jyllands-Posten, in September 2005 which caricatured Islam and presented the Muslim Prophet Muhammad in twelve intended satirical affairs (Kumar 2010). One of the images shows him with a lit bomb on his head instead of a turban, while another has him with a sword ready to fight, accompanied by two women dressed with only their eyes visible (ibid). The comic was drawn with humour as the objective, however, offended many and caused much debate due to the obvious attached portrayals. Looking once again to Disney, even in the well-known show Looney Tunes, Daffy shoots at three winsome Mexican mice. The mice call Daffy, among other things, Arab Duck!' (Shaheen 2000). The children watching Daffy Duck would have otherwise associated the shoot er with any bad person, but with the comment they learn to connect people who shoot others as Arab (ibid). Because cartoons are colorful images with few words, it is easier for them to slide by as a joke or pun, when in reality the oppressed woman, terrorist men and villainous personas are brought into orientalism as real tags to the Arab nations. Cartoons bring direct ideas, which are simply put, causing readers to instantly absorb the offered stereotype, as they are easier to bring forth when characterizing others than ones own ideas. As children get older they tend to switch from cartoons to video games for immediate amusement, and once again, orientalism is found within the media form. Game makers have the power to create games in any manner they desire, thus in distorting portrayals of the Middle East to suit existing Western ideas, they reel in their desired capital whilst leaving audiences with self-satisfying yet incorrect images. Research done on 90 European and 15 Arab made video games with Arab people holding a key role in game-play have shown that the identities of the Islamic world have been flattened out and reconstructed into a serious of social typologies operating within a broader framework of terrorism and hostility through video games (Sisler 2008:203). Games such as prince of Persia (Broberbunst, 1989), Arabian nights (Krigalis, 1993) and Al-Qadim: The Genies Curse (SSI 1994) are all examples of video games which solidify the image of the orient where Arabs are dangerous, aggressive, untrustworth y and live only in the desert (Sisler 2008). As the video games above have quests, many require the player of the game to save a girl or princess who has been kidnapped by an Arab man (ibid). As well the Arab tend to raise their guns above their heads after a kill and mockingly laugh while adding nothing to the games purpose (Sisler 2008: 209). The idea that the Western player has to save the girl from the Arab and be the hero up against the villain character reinforces the stereotypical image of the Middle East as barbaric. As stereotypes can lower self-esteem, injure innocents, impact policies and encourage divisiveness the images of orientalism need to be removed from society so that people of the Arab race are not faced with deeply rooted prejudices which lack valid ideas about who they are as people individually (Sisler 2008: 204). Additionally videogames based in Arab settings are one-dimensional with little to no variety in scenery. Even though each Middle Eastern nation is unique, the in-game surroundings and setting are rendered frequently by iteration of a limited number of textures and schemes, most often the desert, so that an idea is assumed that no other landscapes or appearances of the nation exist (Sisler 2008: 206). Although video games are often a neglected source of media, the problem behind video games is that most of them are foreign made [à ¢Ã¢â€š ¬Ã‚ ¦] and bear enormous false understandings that habituate teenagers to violence, hatred and grudges which add to the racist issues within the world (Sisler 2008: 211). With the youth of today absorbing one sided false perceptions of a race at such a young age, the individuals reach adulthood with the ideas often so heavily embedded that one becomes blind to accepting the true image and allows the orientalism depictions to influence actions and jud gments towards the other. Not aimed for purpose of comedy or entertainment, still photography acts similarly to cartoons in creating an imaginative geography [à ¢Ã¢â€š ¬Ã‚ ¦] which unambiguously divides the world into two unequal parts the known world of the Occident and the larger, different part called the Orient (Trivundza 2004: 489-490). Images used in the media are strategic in that certain absences are intentional to the pictures. This refers to three main factors that ensure that stereotypes remain. First is the absence of diversity, which deals with showing coverage of only specific events and ignoring others (Trivundza 2004). The second fact is the absence of unveiled women, which leaves spectators believing all women of the Arab race are oppressed and forced to cover (ibid). As an Arab myself, I am one of the thousand underrepresented women to prove this image wrong, yet only one in ten photographs in Western Media shows an unveiled Arab (ibid). Third, and finally, is the absence of active subject who are working. Images show them as passive, grieving, and incapable of creating value (ibid). All three absences add to the idea that Arab women are oppressed, the race is lazy and that what applies to one individual applies to all. The absences collectively provide the audience with portrayals that only stand true to a certain extent, and ignore the other realities of the race. In short the media pushes to produce photographs completed with images of backwardness and irrationality (Trivundza 2004: 489-490). Although Orientalism has existed since colonization, it is upon the September 11th bombings of 2001, where many argue the image of the Arab other exploded in news reports, and the characteristics of Arabs as terrorist and savage were highlighted. Since the bombings took place in the United States, the West felt that the attacks [à ¢Ã¢â€š ¬Ã‚ ¦] provided an ostensibly empirical pretext to legitimize anti-Arab racism, but in no way did 9/11 actually create anti-Arab racism (Salaita 2006: 251). This means that 9/11 did not create anti-Arab racism but instead validated it (Salaita 2006). Upon watching the news on television, the most barbaric images with high violence and extremists are shown to evoke emotions within the audience, and solidify the images orientalism generates. Even when it had been proven Saddam Hussein was in no way linked to the actions of Al-Qaeda, the public continued to rely on embedded conceptions through the news to believe Iraq posed as an immediate threat to th e US (Glyn, Meth and Wilis 2009). As well, in certain cases voiceovers are done so that the English Western viewers can make sense of situations, yet, the translations are at times improper and edited by Western stations to only present specific words (Sut 1998). The news adjusts story details because they have the control to do so, and because they know that communities are powerless as to what they are shown. In maintaining their own Western image, news of how the US has killed innocent Arabs, or how their soldiers abused those held captive by leaving them naked in compromising positions to the entertainment of soldiers, rarely, if ever, hit TV screens (Sut 1998). The news is presented so that harm on the Arab communities is deserved and justified, while harm to the Wests is for no apparent reason. Additionally, videos on the news are specially selected to include mass amounts of people to appear as though the evil and negative emanation gives off a frightening and threatening imp ression that can be applied to the race as a whole (ibid). The images of rallys and swarms are not representative of the entire race, but as it primarily what is shown in the West, it is clear why the image is believed. Between Arab countries vast differences exist, for example Egypt compared to Algeria shows immense lifestyle differences and culture, but with Western news, Arab unites all the Arabian countries as identical. One specific example of where orientalism wrongly accused Arabs through the news was in 1995 with the Oklahoma City bombings (Sut 1998). Immediately after the attack, countless news reports aired which forcedly claimed the Arabs were behind the attack and that it was linked to a Muslim plan. The bombing, unlike any media claims, was actually performed by a Caucasian male within the state itself (ibid). Audiences were told to be aware of Arab citizens who looked suspicious, and even Edward Said had been contacted personally, when he had no personal connection to anything of the matter (ibid). After the white male had been convicted, he was in no sense labeled a terrorist, where as the Arabs had attracted the allegation without one piece of actual proof. The bombing revealed that the portrayal of Arabs within Western news jumps to conclusions based on the stereotypical images that the Global North has been bred to believe. With such generalized depictions of the Arab peoples, many struggle to understand how the images have remained in the media. Unfortunately almost all Arab countries have no democracy and therefore require Western patronage to function (Sut 1998). The Arabs have given way to the power of money and allow the images to be presented because if they were to stand up and protest or enforce policies, the West would be quick to threaten dropping all assistance (ibid). Money sadly pays off the the other to allow the images to continue, and the West, as capitalists, continues to do just that. As James Baerg, Director of Program Practices for CBS-TV in New York City said [Arab stereotyping] is the same thing as throwing in sex and violence when an episode is slow, implying that insulting humour it is a quick fix to boost sales (Shaheen 2000: 22). Middle Eastern countries are aware of how they are seen by the West, but are currently faced with too many other issues to focus on changing the image . In imagining speeches, news, movies, or cartoons without the exaggeration or unnecessary use of Arab characters, it is possible to conceptualize a true image, which would not distort how the majority of Arab individuals live. Through my paper it is evident that media has the power in displaying images they know most Western citizens will be unable to experience themselves, and therefore impose Orientalism. As it is easier to carry on the false image from history to the present than recreate and adjust how people see Arabs, few have found success in changing the representations. So will the image of the orient ever dissolve? And if so will it be in the medias hands? Or will Arabs stand as a race to change the image of the orient? Only the future will answer the questions, but it is still unusual how many people today believe in the phrase seeing is believing, but when seeing is done through anothers eyes (the media) before our own, the phrase seems to lose no value.

Disparities in Health Care

Problems of Disparities in Health Care Insurance The United States leads the world in spending on health care. Yet , other countries spending substantially less than the United States have healthier populations. America’s performance is marred by deep inequalities linked to income, health insurance coverage, race, ethnicity, geography, and – critically – access to care. Employer-based Insurance plans Income The United States is the only wealthy country with no universal health insurance system. Its mix of employer-based private insurance and public coverage has never reached all Americans.All working Americans are categorized based on annual income – top-income (earning on average $210,100 annually), higher-middle-income (earning an average of $84,800 annually), lower-middle-income earning on average $41,500), and bottom-income (earning an average of $14,800 annually) (Auguste, Laboissiere, & Mendonca, 2009). As the general population knows that those are in the both top-income category and higher-middle-income category can afford any expenses that are incurred in facilities, doctor visits, ER visits, etc. ithout any hindrance (Auguste et al. , 2009). The lower-middle-income and bottom-income population have much harder time in paying for services because it puts them in a tight budget. Paying for out-of-pocket costs can be detrimental to one's credit and often those patients are sent to collections if they can't pay. As reported in the 2011 study done in Arizona by Herman, Rissi, and Walsh, it also confirmed that individuals who have higher incomes were able to pay for medical expenses without going through financial hardships. CostIts been reported that immigrants have less access to care due to having no insurance plans and the cost of services when they are sick than the general population born in the United States (Pandey, 2010). In Herman et al. ‘s study (2011), out-of-pocket medical expenses caused financial hardships an d that top-income individuals were able to cover cost of medical services without hardships. It has been made known by many employers are making employees be responsible for a portion of health care costs by raising premiums or deductibles (Auguste et al. , 2009).Because of rising costs of deductibles (out-of-pocket costs) and the rising cost of premiums, employees are opting-out of enrolling into employer-based health insurance plan saying that to get the coinsurance amount, the deductible amount that they have to meet is out of their financial budget (Quinn, 2011). Race/Ethnicity and Environment Evidence of racial and ethnic disparities in health-care is, with few exceptions, remarkably consistent across a range of illnesses and health-care services. These disparities are associated with socioeconomic differences.Its been reported that immigrants are less likely to use the health care system yet alone have no health insurance coverage (Pandey, 2010). Its not only immigrants who ha ve trouble getting care, but different nationalities in the United States population have trouble as well – just to name a few – American Indians, Asian Americans, Hispanics, populations that live in rural and urban areas, and the general population ranging from infants to senior citizens (Copeland, 2005). Especially the Hispanic or Latino population were less likely to seek care (Herman, et al. , 2011).African American populations are the most researched when it comes to health care issues. For example, a study was done on racial disparities in exposure, susceptibility, and access to health care in the United States H1N1 Influenza pandemic which reported that Hispanics were at greater risk of exposure, however Blacks were a lot more susceptible in contracting H1N1 (Quinn, 2011). Access to Care Unequal access to health care has clear links to health outcomes. The uninsured are less likely to have regular outpatient care, so they are more likely to be hospitalized for a voidable health problems.The lack of transportation, health insurance, providers, appointment access, and inconvenient location of doctors offices caused many people to have poor health (Copeland, 2005). In 2011, a study in Arizona was performed to see is access to care was an issue among the residents. The study found that people who were uninsured had problems paying bills which prevented the ability to seek care and receive treatment (Herman, et al. , 2011). Individuals with higher incomes were able to seek care as well as ace/ethnicity background were indicators that individuals were less likely to seek care (Herman, et al. , 2011). Conclusion Income level and race/ethnicity in relation to environment, cost of medical services, access to care, play big roles as to why there are disparities in health care insurance. References Auguste, B. G. , Laboissiere, M. , & Mendonca, L. T. (2009). How health care costs contribute to income disparity in the United States. Mckinsey Quarterly, (2), 50-51. Copeland, V. (2005). African Americans: Disparities in Health Care Access and Utilization. Health &Social Work, 30(3), 265. Herman, P. E. (2011). Health Insurance Status, Medical Debt, and Their Impact on Access to Care in Arizona. American Journal Of Public Health, 101(8), 1437. doi:10. 2105/AJPH. 2010. 300080 Quinn, S. (2011). Racial Disparities in Exposure, Susceptibility, and Access to Health Care in the US H1N1 Influenza Pandemic. American Journal Of Public Health, 101(2), 285. doi:10. 2105/AJPH. 2009. 188029 Pandey, S. (2010). Health Insurance Disparities among Immigrants: Are Some Legal Immigrants More Vulnerable Than Others?. Health & Social Work, 35(4), 267.

Marketing Plan for Crown Plaza Hotels & Resorts Essay

Competition among hotel and hospitality business has increased enormously as customers are getting more educated and fashionable. They’ve been demanding more luxurious services and products which urge organisations to focus on better marketing and strategic planning. Hotels and firms now believe that personal and strong relationships with potential customers is key to competitive advantage in today’s competitive business environment. The idea of developing and upholding the relationship between customers and organisations through comprehensive marketing plans took a while. Before, organisations were more vigilant to improve their line of products and services only. Strategic Marketing planning was introduced by theorists and policy makers when they identified the need and scope of long-term relationship with individual customers and it greatly influenced the market. â€Å"How internal and external factors are essential for hotel and hospitality business and how they possibly can affect the business in positive or negative way†? To answer these questions, this research study will mainly focus on some key factors of hospitality business and they will be discussed at length in order to establish a more explicable analysis (Steven Pike, 2008). Table of contents Executive Summary2 Introduction3 Critical Evaluation and Major Findings3 Conclusion3 Recommendations3 References3 Introduction Crown Plaza Hotels & Resorts is prestigious brand of InterContinental Hotel Groups chain which operates in more than 100 countries all over the world. Crown Plaza shares its mission statement that â€Å"To create great hotels guests love† and has earned great competitive advantage over its competitors in Hotel and Hospitality business. Undoubtedly, some hotel of such prestige and luxury cannot afford to disappoint its base of customers and will keenly observe those parameters and strategies which help keep the customers revisiting the hotel. The essential need for marketing planning can be perceived though this idea and therefore this research study will incorporate the concept of strategic marketing for Crown Plaza hotel. For this, I will meticulously study the existing practices of marketing planning in Crown Plaza Hotel and carefully observe all parameters so that this study can help other hotels and the organisation itself in future (Abdullah and Zahir, 2009). To maintain competitive advantage and keep organisation out from critical business situations, Crown Plaza needs efficacious marketing plans to evaluate and determine potential risks and threats, thus devising strategies for flourishing development. The comprehensive marketing plan would facilitate Crown Plaza hotel to determine its current position among its competitors, its strengths, its weaknesses, opportunities and threats associated. The determination of weaknesses and subsequent planning to neutralize, even turning them into strengths will help organisation to meet its corporate mission (Mumel and Snoj, 2007). As hotel and Hospitality business is full of opportunities and promising business environments, Crown Plaza hotel can earn great benefits from such opportunities. And last but not least, threats and risks associated with hotel industry which can seriously damage the reputation of Crown Plaza hotel it gained through the span of time. All these circumstances provoke the need of an integrated, well-structured and analytical approach. SWOT analysis is one of the acute solutions available for critical evaluation of market needs (Anja Bà ¶hm, 2008). Broad information is required from Hotel, its competitors, its business environment and overall market to acquire a resourceful market analysis. Obviously it will require performing environmental and competitor’s analyses as well to add comprehensiveness to the study. SWOT analysis is one such tool that can easily compact and present the process of analysis by critically evaluating internal and external factors associated with Crown Plaza hotel. It will, therefore, provide combination of all results that will help Crown Plaza hotel to observe its resources and capacities against competitive and business environment in which it operates. It will also help hotel to develop generic strategies basing upon careful observation of various factors associated with it and their critical analysis. SWOT analysis is an integrated instrument which comprises key organisational and environmental attributes. Potential strategic plan development is among key objectives of SWOT analysis which examines strengths and weaknesses within the organisation (internal factors) and threats and opportunities that come along the way (external factors). The main objective of this study is to provide an essential added value to Crown Plaza’s strategic development while delivering an analysis gadget to hotel’s management to process its internal and external factors. In this regard, SWORT analysis in close vicinity of micro and macro analysis tools will serve the purpose. This assignment is furthermore aimed at analyzing valuable approaches and practices to discuss explicit issues associated with Crown plaza hotel in specific, and hotel and hospitality business in general including employee loyalty, increased sales, customer satisfaction etc (BNET Staff, 2007). Critical Evaluation and Major Findings To convey SWOT-driven analysis and marketing plan for Crown Plaza hotel, it is essential to acquire information regarding its potentials, its competitors, environment and other associated factors. The potential analysis of Crown Plaza hotel can be identified independently by analysing current market situation. This analysis could serve as valuation method for organisation to develop new range of products and services. The potential market analysis will help the Crown Plaza hotel to use its investment assets effectively. It needs to invest a handsome amount of money and resources into customer relationship management so those potential customers become loyal to brand and products. There are seven skills which can be employed by crown plaza to build a strong and long-lasting relationship with its customer base and they are; targeting, preparation, assessing, committing, connecting, solving, and last but not least managing. To â€Å"keep† customers, it is essential for hotel industry to keep track of all these eight factors which will ensure a definite success. (Keller, 2008) As far as competitors analysis is concerned, the Crown Plaza hotel has many rivals in the market thus it will require hotel’s management to keep an eye on various marketing strategies developed by its competitors and how they implemented them successfully. For example, CLASS was among successful strategic plans implemented by Ritz Carlton Hotel, principally aimed at providing the loyal customers with three basic amenities, Recognition, Personalisation and Status. These three services were core factors in success story of the Ritz. As concept of developing strategic marketing plans is directly related with customer satisfaction, the management of Crown Plaza hotel should provide a great line of products and services to satisfy its royal customers. They cannot afford to let customers suffer poor quality products and services. It won’t only be a threat to business but â€Å"culture† of the Crown Plaza hotel. For sustainable income and reputation of the hotel, the role of strategic building process is never dying and there is always a need to identify key factors upon which customer satisfaction is dependent (Saunders et al, 2009). In this regard, Recognition builds huge levels of loyalty among customers as they think of their association with one of world’s greatest hotels whenever they enter into it with a strong belief in their hearts that they are recognised. And surely they will be treated as important guests and will be provided with superior services and facilities. Personalisation is basically another giant step towards customer retention which should be aimed at providing more customized services to the customers. Services not only provided but designed according to taste of customers which they find amusing and satisfactory. A customer goes happily and is more willing to revisit if he knows that this one particular service or one particular staff members can satisfy his appetite. Lastly, the status earned by the Crown Plaza must be shared and celebrated by its loyal customers. They should not only feel the prestige whenever they step into Crown Plaza but pride themselves to be a part of it. Status is in fact the most important factor of luxury segment of world’s greatest hotels (Ferrel and Hartline, 2008) Based on SWOT analysis of internal and external environment and business factors associated with Crown Plaza including assessment of internal factors through 7S framework and 5Ms, and external factors through PESTEL analysis, following results were carried out; Internal FactorsStrengthsAspirational Hotel’s Locations all over the world, Luxury environment, PrioityClubRewards, confirmed suite upgrades, online reservations, organized hotels chain, mini bar etc. WeaknessesGlobally acknowledged strategic plan, not enough hotels as compared to associated brands, less valuable travel packages, costly packages etc. External FactorsOpportunitiesPeak tourist seasons, long-term potential growth of hotel industry, unique experience of plaza hotel in heritage hotels. ThreatsEconomic conditions, changing trends, increased competitive environment etc. All these factors can be addressed with help of a comprehensive marketing plan which is equally applicable to scattered chains of Crown Plaza hotel all over the world. Nevertheless, The Crown Plaza hotel has substantially earned a position in global hotel industry by focusing on the better relationship with customers. The policies including customized services, reward points, gift certificates, privacy concerns etc. have helped the management to retain increased amounts of profits to the organisation. These policies were formulated to engage the customers in the future and assured of their revisit (Ezinemark, 2012). Conclusion This Study not only determined those key factors but challenges that can affect Crown Plaza’s business in future. Hotel industry in 21st century cannot survive without taking care of certain parameters and in hotel industry customer satisfaction is key parameter. If you cannot satisfy your customers, your competitors will. No organisation Crown Plaza hotel has substantially earned a position in global hotel industry by focusing on the better relationship with customers. The policies including customized services, reward points, gift certificates, privacy concerns etc. have helped the management to retain increased amounts of profits to the organisation. These policies were formulated to engage the customers in the future and assured of their revisit (Smithers, 2009). Apart from luxurious services and products, that one thing Plaza customers admire most is privacy given to them. Crown Plaza has successfully managed to provide its customers with VIP suites and rooms which they find private and relaxing. More big suites were announced by management with highlighted â€Å"privacy†. This one step could actually retain maximum number of Ritz customers in the future. There are number of factors which can be contributed as weaknesses of Crown Plaza hotel. Nevertheless, these factors are generally associated with hotel industry all over the world and certain demographic and economic conditions are responsible. Crown Plaza hotel have potential to overcome such weaknesses, thus it can be accounted as powerful strength for Crown Plaza hotel in the future (Paul and Richter, 2007). Recommendations Hotel and hospitality industry contributes heavily to world’s economics and business and most basic element of this industry is its loyal customers. Any organisation failing to achieve customer retention cannot and will not survive in today’s market for sure. To serve this purpose, organisations invest unhesitatingly in strategic planning practices which ensure greatest customer satisfaction. This research study will also prove helpful contribution to hotel and hospitality industry, especially its luxury segment. The Luxury segment was picked by the researcher as its rich in culture, standards and demands higher levels of customer satisfaction. Nevertheless it will require higher level of efforts and resources to formulate research study of its kind. References Abdullah and Zahir, 2009. â€Å"Evaluation of Strategic Information Systems Planning (SISP) Techniques: Driver Perspective, European and Mediterranean Conference on Information Systems. Anja Bà ¶hm, 2008, the SWOT analysis BNET Staff. (2007). The CBS Interactive Business Network. [online] Available at: [Accessed 29th November 2012] Ezinemark, 2010. â€Å"InterContinental Hotels Group PLC – SWOT Analysis – Market Research Report On Aarkstore Enterprise† [online] Available at: [Accessed 29th November 2012] Ferrel, O. C., & Hartline, M. D. (2008). Marketing Strategy (4 ed.). South-Western. Keller, K (2008) Strategic Brand Management, 3rd Ed, New Jersey: Pearson education Inc Mumel, D. & Snoj, B. (2007). â€Å"The analysis of questionnaires for hotel guests satisfaction – comparison between Croatia and Slovenia†. 4th International Conference Global Challenges for Competitiveness: Business and Government Perspective Nadine Pahl, Anne Richter, (2007) SWOT Analysis – Idea, Methodology and A Practical Approach. GRIN Verlag. Saunders et al (2009) Research methods for business students, 5th ed. Essex: Pearson education Limited. Smithers, R (2009) Marks and Spencer launches UK’s greenest till roll, [Online] Available from < http://www.guardian.co.uk/environment/2009/apr/15/marks-and-spencer-sustainble-till- >[Accessed on 12 May 2011]. Steven pike, (2008) Destination Marketing: an Integrated Market ing Communication Approach, Elsevier Inc

Federalists vs. Democratic Republicans - 922 Words

The United States of America was founded on a Constitution that was supposed to preserve our freedoms and certain liberties. All Americans at that time wanted to keep America a free an independent nation with rights for its people. However there was two different groups, the Federalists lead by Alexander Hamilton and the Democratic-Republicans led by Thomas Jefferson, which thought this could be achieved in very different ways. Thomas Jefferson and Alexander Hamilton were very different in their methods to try and develop America as a nation. The two were very much alike because they both were avid Americans, and wanted to see the nation succeed. Both men were very involved in the U.S. Government and tried to voice their opinions on†¦show more content†¦The Federalist party, including Hamilton, supported the British more than the French. Federalists wanted to stay neutral in the French Revolution. Someone who was polar opposite of Alexander Hamilton in their views was T homas Jefferson, a member of the Democratic - Republican Party. Jefferson was in favor of a smaller central government with more power to the states. He perceived that it was unconstitutional to have the federal government to have so much influence on daily life. Jefferson thought that agriculture should be the backbone of the economy. He also did not support the idea of a central bank, Jefferson thought that the U.S. should pay off all of its debt and stay out of business affairs.†Those who labor in the earth are the chosen people of god†¦..for substantial and genuine virtue†(Document D). Thomas thought that America should be the voice of ALL of the people so he wanted the common people to be able to have more of an influence in the government. Jefferson did not trust the wealthy people in government and thought that the more down to earth farmers and commoners would keep them in check. 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